A more detailed explanation of the model.In the following of this article, several aspects of the model will be treated, such as In contrast, the more inspiring and successful organizations and leaders think from inside out (from WHY to WHAT). And by WHY (according to Sinek) very few organizations and leaders know the purpose of the things they are doing.Īs a result, Sinek finds that the way unsuccessful organizations and leaders think is from outside in (from WHAT to WHY). This model consists of the questions WHY, HOW and WHAT.Īccording to Sinek, every organization and leader know WHAT they are doing, some know HOW they do it and very few know WHY they are doing it. There are several ways to establish a vision of a project and one of them is by asking: WHY? Simon Sinek, a British-American author and marketing consultant is the person who has developed The Golden Circle Model.
Īccording to Best Management Practice, a vision is "a picture of a better future". By having a purpose of a project, it becomes possible to answer why the project is being done in the first place. By establishing the purpose of the project, the vision enables the team members of the projects to collaborate, it gives them a direction and it gives the team members a great opportunity to develop and grow. One of the key things for a project manager, in regard to doing projects, is to establish a strong vision. The image shows that purposeful projects are driven when project managers and team members think from inside out (from WHY to WHAT). Figure 1: An image highlighting the components of the model: WHY, HOW and WHAT.
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